Art direction, Creative direction
TV & Radio Spots
Amgen believes that innovative, highly differentiated medicines can address serious illness while also reducing the social & economic burden of disease in society today. They are committed to unlocking the potential of biology by discovering, developing, manufacturing and delivering inventive human therapeutics.
We’ve worked with Amgen for years creating dynamic content to display the reach and mission of the company while highlighting its connection to the academic campuses throughout Rhode Island.
We worked with Gillette Stadium’s marketing team to create a video brochure for booking agents highlighting all the elements that make this state-of-the-art facility the ideal place for any large event, with a focus on the venue’s national notoriety & ranking, flexible stage set-up options, fan access and revenue generating track record.
The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”