CheckWriters

Art Direction / Video Production
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Year

2020

Client

CheckWriters

Role

Art direction, Creative direction

Type

TV & Radio Spots

Overview

CheckWriters’ robust, full-service payroll and HR portal focuses on “Elevating the Customer Experience” by providing services and resources to support hard-working employers and HR pros in any industry. Their platform offers the “Full Employee Experience” with software, services & resources, along with customer service support that is second to none.

We’ve partnered with CheckWriters for years providing creative solutions, ranging from designing promotional material to developing educational videos for their services to features highlighting customer success stories, allow CheckWriters to continue to innovate HR services while helping them stay nimble & responsive to meet client needs.

The Solution

The company name Moniker, from its actual definition to its common understanding, encourages community at every level — both overtly and subconsciously — by being familiar and genuine while still being dynamic enough to mean different things to different people. The idea was as the brand begins to grow and becomes synonymous with a particular kind of experience, the name lends itself to expanding the type of products and services Moniker offers — like coffee, wine and kombucha, for example — without feeling disingenuous.

The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”

The Gallery