SCOPE
TV & Radio Spots, Art direction, Creative direction
LANGUAGE
ENGLISH
Overview
We’ve been working with The Concord Museum since our company’s inception and continue that relationship today, producing video content seasonally for each new exhibit they unveil. These videos remain archived on their website long after the exhibits close, giving patrons who may have missed them the fully immersive experience of being there.
In addition to chronicling exhibits, we also assisted their fundraising efforts for a brand new Education Center, campus improvements, and museum renovations, helping Concord reach its financial goals with a captivating and persuasive video for prospective donors.
The Solution
The company name Moniker, from its actual definition to its common understanding, encourages community at every level — both overtly and subconsciously — by being familiar and genuine while still being dynamic enough to mean different things to different people. The idea was as the brand begins to grow and becomes synonymous with a particular kind of experience, the name lends itself to expanding the type of products and services Moniker offers — like coffee, wine and kombucha, for example — without feeling disingenuous.
The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”
