Gillette Stadium

Video Production
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Year

2020

Client

Gillette

Role

Art direction, Creative direction

Type

TV & Radio Spots

The Challenge

Gillette Stadium celebrates New England’s heritage with a unique display of local flavor and serves as home to the storied New England Patriots franchise but being the home of one of the most successful franchises in all of sport history doesn’t mean other events, such as concerts performed by headliners like U2, Billie Eillish or Taylor Swift, are compromised.

In addition to chronicling exhibits, we also assisted their fundraising efforts for a brand new Education Center, campus improvements, and museum renovations, helping Concord reach its financial goals with a captivating and persuasive video for prospective donors.

The Solution

We worked with Gillette Stadium’s marketing team to create a video brochure for booking agents highlighting all the elements that make this state-of-the-art facility the ideal place for any large event, with a focus on the venue’s national notoriety & ranking, flexible stage set-up options, fan access and revenue generating track record.

The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”

The Gallery