Grads of Life

Video Production
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Year

2020

Client

Grads of Life

Role

Art direction, Creative direction

Type

TV & Radio Spots

Overview

We worked with Grads of Life to produce 20 videos for their “7 Second Resume” series, a unique and more modern way for employers to sort through prospective clients as they build a diverse and highly qualified 21st century workforce. This means we assisted 20 different talented young adults in crafting a powerful, yet concise pitch that showcases their acquired marketable skills and valuable life experiences.

Our efforts continue to help employers economically and efficiently place these eager workers in exciting and fully reputable jobs. In addition to this, we designed a one-sheet for Grads of Life which continues to be used for promotional use at all their conferences.

The Solution

We worked with Gillette Stadium’s marketing team to create a video brochure for booking agents highlighting all the elements that make this state-of-the-art facility the ideal place for any large event, with a focus on the venue’s national notoriety & ranking, flexible stage set-up options, fan access and revenue generating track record.

The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”

The Gallery