Providence Public Schools

Video Production
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Year

2020

Client

Providence Public Schools

Role

Art direction, Creative direction

Type

TV & Radio Spots

Overview

The Providence Public School system faced the hard truth stemming from a 2019 Johns Hopkins Institute for Education Policy report that it was a fundamentally broken system, failing a generation of students. The Rhode Island Department of Education rose to the challenge by appointing a new Commissioner of Education and forming a Community Design Team Initiative to put community first when planning the state’s corrective course of action.

We’ve worked with Amgen for years creating dynamic content to display the reach and mission of the company while highlighting its connection to the academic campuses throughout Rhode Island. 

The Solution

We worked with Gillette Stadium’s marketing team to create a video brochure for booking agents highlighting all the elements that make this state-of-the-art facility the ideal place for any large event, with a focus on the venue’s national notoriety & ranking, flexible stage set-up options, fan access and revenue generating track record.

The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”

The Gallery