Rhode Island Commerce

Video Production
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Year

2020

Client

Rhode Island Commerce

Role

Art direction, Creative direction

Type

TV & Radio Spots

Overview

The Rhode Island Commerce Corporation works with public, private and nonprofit partners to improve the quality of life for our citizens by promoting the state’s long-term economic health and prosperity. They focus on those businesses focused on Rhode Island, offering business assistance, access to funding and red tape reduction for companies of all sizes.

In addition to chronicling exhibits, we also assisted their fundraising efforts for a brand new Education Center, campus improvements, and museum renovations, helping Concord reach its financial goals with a captivating and persuasive video for prospective donors.

The Solution

We worked with Gillette Stadium’s marketing team to create a video brochure for booking agents highlighting all the elements that make this state-of-the-art facility the ideal place for any large event, with a focus on the venue’s national notoriety & ranking, flexible stage set-up options, fan access and revenue generating track record.

The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”

The Gallery