Year
2020
Client
Rhode Island Foundation
Role
Art direction, Creative direction
Type
TV & Radio Spots
Overview
For more than 100 years, the Rhode Island Foundation has been a philanthropic leader. They partner with generous individuals, families, organizations and corporations that are committed to the well-being of organizations providing “boots-on-the-ground” services to make Rhode Island a better place to live, work and play.
We’ve been fortunate to work with the Foundation for years developing video content for annual meetings, TV spots showcasing their commitment to the State, while also providing creative interactive elements to continue their mission of embracing community involvement.
The Solution
The colors are wild, they are really getting into it! As the “I’ve Got The Power” jingle comes to a close they are transported back to “reality” with perhaps a little token from the transported experience like maybe a scrunchy hair band or 80s eye makeup or something along those lines.
The gist of the spot is to be as escapist as possible to bring an audience into a flashback retro scenario of imagination and fun. This spot would be filled with a diverse cast and catchy music with bouncy beats and memorable lyrics.
