RI Housing

Campaign / Design / Radio / Video Production
banner image

Strategy, Copywriting, Video Production, Graphic Design, and Mixed Media Campaign


English + Spanish

The Project

Rhode Island Housing has helped define the housing landscape in Rhode Island for over 45 years as the leading resource for buyers, renters, and developers. As their in-house team worked on refreshing the brand, identity, and work mark, we created digital assets, messaging, and social content to show the world their new, true colors. Our approach was to match the updated logo style with a youthful, fast-paced tone that showed RI Housing was more than just an originating lender for first time homebuyers, but a multi-faceted organization responsible for redefining the word “home” for so many.

30-Second TV Spot

15-Second Social Media Ad

15-Second Social Media Ad

Overview Video

Social Media Display Ad

Social Media Display Ad