RI Reconnect

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Year

2020

Client

RI Reconnect

Role

Art direction, Creative direction

Type

TV & Radio Spots

Overview

RI Reconnect is an organization dedicated to helping Rhode Islanders when they’re changing careers, learning a new trade, or getting on the path to a degree or professional certificate. By providing individuals access to a network of education navigators, RI Reconnect programs allow participants to “pick up where they stopped” as they work toward their career goals.

Our website was designed as a resource-filled portal so those adult students in the program were armed with the same knowledge, access, and “know-how” as their traditional college-aged student counterparts.

The Solution

We worked with Gillette Stadium’s marketing team to create a video brochure for booking agents highlighting all the elements that make this state-of-the-art facility the ideal place for any large event, with a focus on the venue’s national notoriety & ranking, flexible stage set-up options, fan access and revenue generating track record.

The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”

The Gallery