Art direction, Creative direction, Design, Branding, Video Production
Brand Identity + Design
The Rhode Island Student Loan Authority has been helping students prepare, plan, and pay for college since 1981. When market research indicated “RISLA” would be more effective as the company’s main descriptor, we developed a new identity to support the naming shift and help RISLA stand out in the crowded higher education financial service space.
To take the new brand another step forward, we paired the acronym-inspired name with a new brand structure to support their programs and financial services being launched to students nationwide.
The company name Moniker, from its actual definition to its common understanding, encourages community at every level — both overtly and subconsciously — by being familiar and genuine while still being dynamic enough to mean different things to different people. The idea was as the brand begins to grow and becomes synonymous with a particular kind of experience, the name lends itself to expanding the type of products and services Moniker offers — like coffee, wine and kombucha, for example — without feeling disingenuous.
The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”