Year
2020
Client
Saltzman’s Watches
Role
Art direction, Creative direction
Type
TV & Radio Spots
The Challenge
Saltzman’s generational knowledge and experience makes them the source for fine watches and expert watch repair in Rhode Island. They reached out to us to refresh their brand and digital presence.
While the quality of work and customer service was never in question, potential customers, particularly in the younger demographic, were unaware of Saltzman’s full line of services, industry expertise and their storied international brand-endorsed repair certifications.
The Solution
Our design approach was to embrace the history of Saltzman’s generational business while infusing a more modern, clean aesthetic to the logo and wordmark paired with short, smart copy.
We also developed an accompanying ad campaign to increase sales, brand awareness and educate current and potential clients alike, regardless of age, on Saltzman’s broad portfolio of products, services & capabilities.
