Branding, Art direction, Creative direction
Saltzman’s generational knowledge and experience makes them the source for fine watches and expert watch repair in Rhode Island. While the quality of work and customer service was never in question, potential customers, particularly in the younger demographic, were unaware of Saltzman’s full line of services, industry expertise and their storied international brand-endorsed repair certifications.
Our design approach was to embrace the history of Saltzman’s generational business while infusing a more modern, clean aesthetic to the logo and wordmark paired with short, smart copy.
The new brand includes a more modern design aesthetic, paired with short, smart copy, that embraces the history of Saltzman’s generational business.