Year
2020
Client
Teach for America
Role
Art direction, Creative direction
Type
TV & Radio Spots
Overview
Teach For America is a non-profit organization focused on making educational equity a reality for all students. TFA. recruits outstanding and diverse leaders to become “corps members” who commit to teaching for two years in a low-income community, where they’re employed by local schools and confront both the challenges and joys of expanding opportunities for kids. Teach for American partnered with us to tell their story and the stories of the countless lives they’ve impacted in our surrounding communities.
We’ve worked with Amgen for years creating dynamic content to display the reach and mission of the company while highlighting its connection to the academic campuses throughout Rhode Island.
The Solution
We worked with Gillette Stadium’s marketing team to create a video brochure for booking agents highlighting all the elements that make this state-of-the-art facility the ideal place for any large event, with a focus on the venue’s national notoriety & ranking, flexible stage set-up options, fan access and revenue generating track record.
The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”
