The College Crusade
Art direction, Creative direction
TV & Radio Spots
The mission of the College Crusade is to prepare and inspire young people in Rhode Island to become the first in their families to attend and complete college. From the time they join through their early years of college, Crusaders experience the steady, nurturing presence of caring adults and participate year-round in programs that focus on academic enrichment, social and personal development, career awareness and exploration, and preparation for college.
We helped the College Crusade create a compelling video that demonstrates the amazing work they do to raise awareness in the communities where their programs are needed most using testimonials from students, teachers and members of the “Crusade Family.”
We worked with Gillette Stadium’s marketing team to create a video brochure for booking agents highlighting all the elements that make this state-of-the-art facility the ideal place for any large event, with a focus on the venue’s national notoriety & ranking, flexible stage set-up options, fan access and revenue generating track record.
The graphic, visual and messaging approach for Moniker was simple and functional, mirroring both the name of the company and the design of the tap room — the brand’s jumping off point. Nothing about the brand was designed to be seen as “trendy” or “flashy.” All creative solutions were intentionally simple, direct, and “tried and true.”